Why we have chosen to run TreadWright tires on our Toyotas.
I was sitting in a tire shop one afternoon, waiting to speak with a sales person about new tires for our 4Runner, when I happened to glance outside. Employees were loading used tires into the back of a cargo container to be hauled away. “What a waste”, I thought to myself as I looked back at the tires on display. A lot of the tires being loaded up seemed to be in good condition, but were destined to be ground up, incinerated, shipped over seas, or worse, sent to a landfill. I could not help but think about the environmental impact, beyond fuel consumption, our little 4Runner was making over the course of its life. Hoping to see 300,000 miles, our 4Runner would go through six to seven sets of tires. Not considering any tires that would need to be replaced because of road damage, we would be sending 24 tires to the incinerator.