Lodestone Events Acquires Overland Expo
FORMER FAMILY EVENTS LEADERSHIP FORMS LODESTONE EVENTS, ACQUIRES OVERLAND EXPOIndianapolis, IN. January 22, 2019 -- Former Family Events leadership - Lindsay Hubley and Jessica (Hubley) Kirchner - form enthusiast event production company, Lodestone Events. The company is pleased to announce that it has acquired Overland Expo, including two world-class adventure travel enthusiast events taking place May 17-19, 2019 in Flagstaff, AZ and in the Eastern United States in October 2019. The Overland Expo series is comprised of how-to seminars, hands-on field training, driving demos, hundreds of exhibitors and thousands of campers with adventure-ready motorcycles and rigs staged in a festival environment.
Lodestone Events is an event production company with core competencies in event planning & logistics, marketing & communications and sponsorship & exhibitor sales. Lodestone Events’ founders are industry pros with a passion for the live event industry. The team offers decades of experience producing large-scale consumer events coast to coast.
Overland Expo was founded in 2009 by overlanding hobbyists, journalists and conservationists, Roseann and Jonathan Hanson of ConserVentures, LLC. Both Hansons will stay on as consultants for the new ownership.
“We are excited to transfer ownership to the Lodestone Events team,” said Roseann Hanson, former Overland Expo Executive Director. “Our original goal was to create an environment for 4x4 and motorcycle adventure travel enthusiasts to get trained, get outfitted and get inspired to explore their world, whether that’s 100 miles or 10,000 miles from home. But it’s time to pass the reigns in order to propel the events to the next level and this partnership sets Overland Expo up for tremendous growth potential for the future.”
“Roseann and Jonathan created Overland Expo out of their passion for inspiring others to explore the world,” said Lindsay Hubley, Managing Partner, Lodestone Events. “Ten years later, they’ve developed Overland Expo into a top-notch event, beloved by overlanding enthusiasts worldwide, that is leading the overlanding movement in the automotive aftermarket and outdoor industry. We see significant opportunity to grow the events from their already strong foundation and we are excited to have Roseann, Jonathan and the original Overland Expo executive team on board to help maintain the original vision of the event.”
As part of the acquisition, Lodestone Events will take ownership of two Overland Sourcebooks produced in conjunction with the WEST and EAST events. The Overland Sourcebook is an overlanding industry company and products guide distributed at the events and online.
For more information, visit lodestoneevents.com and overlandexpo.com. Exhibitor and attendee registration is available now at overlandexpo.com for the West event in Flagstaff, AZ.
Beau Johnston is an engineer, writer, and photographer who is dedicated to proving you can find a balance between work and life. He is the Co-Founder and Publisher of Living Overland and a member of the Rocky Mountain Automotive Press. When he isn't working, you can find him exploring National Parks, fly fishing, and camping with his wife (Krista) and their two dogs.